When most people think of creating a strategic marketing plan, they often overlook the value and importance of public relations. Managing your brand’s advertising, marketing, and PR capacities into an integrated business strategy is much more effective than using each one in isolation. It is vitally important not to overlook the fact that successful use of public relations can result in objective and influential media coverage of your brand, often at a lower cost.

Ensure the success of your marketing and PR strategies by taking the University of Cape Town Public Relations short course. This part-time course is presented entirely online throughout South Africa by leading online education company, GetSmarter.About the course:

  • Understand the changing role of a public relations professional
  • Learn to utilise both traditional and new media tools to communicate with stakeholders and manage your company’s public image
  • Course starts: 28 October 2013
  • Course duration: 10 weeks online
  • Download course information
Who should attend this course?The course is suitable for anyone who wants to acquire or sharpen their public relations skills. This includes current and aspiring PR professionals, marketing professionals, marketing managers, communications managers, social media managers, brand managers, publicists, entrepreneurs, and business owners.Visit www.getsmarter.co.za to view our full portfolio of over 40 online short courses.
Article issued by GetSmarter