Marketing is fundamental to the success of any business, whether big or small, and the IMM Graduate School of Marketing plays a major role in promoting the importance of marketing not only as a career, but also as the way to orientate a business.
Mission
The mission of the IMM Graduate School of Marketing (IMM GSM) is to continually bestow relevant and quality marketing skills, knowledge and competencies to its learners, thus creating professionally qualified and well-equipped marketers, who are fully skilled and able to practise effectively in the business environment. In this manner, IMM GSM graduates will contribute to the overall development of a sound and globally acknowledged economy.
Vision
The IMM GSM strives to be the distance-learning provider of choice and the Centre of Excellence for marketing and marketing-related disciplines in southern Africa. In our endeavours to become the touch point for marketing knowledge and information, the IMM GSM will continue to provide all stakeholders with superior and professional customer service and subject matter of the highest academic integrity.
The IMM Graduate School of Marketing is registered with the Department of Higher Education and Training as a private higher education institution under the higher education act, 1997 – Registration Certificate number 2000/HE07/013.
Graduates of the IMM Graduate School of Marketing are awarded their qualification by the IMM Graduate School of Marketing and not by any other educational provider. The IMM Graduate School of Marketing has a proud history of delivering quality distance education which remains market related and which is highly sought after by industry.
The IMM GSM is registered as a distance learning institution. Distance learning is the acquisition of knowledge and skills through mediated information and instruction, encompassing all technologies and other forms of learning at a distance.
Visit the IMM GSM’s website to find out more on their course offerings. Go to for more information on this tertiary institution:
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