Founded in 1986 and owned by the professional body of the Advertising industry, the Association for Communication and Advertising (ACA) since 1990. The AAA School of Advertising is the official higher education institution for the South African advertising industry, with campuses in Johannesburg and Cape Town.
The support the AAA School has from the official body (ACA) and its member’s means that it has access to a wealth of experts within the advertising business in addition to our lecturers who are respected academics and industry professionals and therefore our students interact with and receive the most up-to-date, relevant tuition available.
Guest speakers and hands-on participation from the experts give our students the opportunity to interact with, and sell themselves to, advertising people who matter. With the result that, long before graduating, our students can begin moulding their careers and, indeed, many final year students receive employment offers before they write their final exams.
The AAA School approach to teaching advertising and marketing communication is totally integrated and incorporates the challenges of new technology and new media (e.g. digital and mobile media). Over and above the exposure to agency people, students are given real projects to work on within simulated agency teams. They put theory into practice right from the start. Full time final year students also participate in a four week internship programme to experience for themselves the excitement and challenges of the advertising world.
The school is a creative buzz. We believe in providing more than just knowledge, skills and practical experience. Potential is turned into achievement by encouraging creative exploration, while innovation is integral to the learning process. Excellence is both encouraged and expected and each year the best creative work is entered for (and often wins!) both important local and international awards.
In 2011 the School celebrated 21 years of academic excellence. By the end of 2013 AAA will have graduated close to 3000 graduates since 1990.
Visit AAA School of Advertising's website for more information on their courses and services.