:Foundations and Application
Our 6-week Web Analytics
: Foundations and Application course will help you understand web analytics
, which falls into the broader strategy behind digital marketing
. Analytics training is important, as marketers need to understand how to use the insight from data to better understand the behaviour of online users.
This is a 6-week distance-based course which is broken up by modules:
Module 1: Introduction to Web Analytics
Module 2: Implementing Analytics Tracking
Module 3: Analysing Visitors and Site Content
Module 4: Analysing Traffic Sources and Campaigns
Module 5: Goals and Conversions
Module 6: Reporting and Optimisation
Why should I take this course?
The course is suitable for anyone wanting to better understand web analytics – someone in a marketing or web management function. The course is a journey through acquiring a better understanding of web analytics and is not technical. It is about interpreting the data in order to derive actionable insight and using this to optimise your website and marketing campaigns.
For more info
Red & Yellow
T: + 27 21 462 -1946