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Boston Campus
Full Time

UNISA Centre for Business Management - Public Relations Practice

Core Subjects (Compulsory)

  • Introduction to Public Relations

  • Basic Public Relations Principles (UNISA)

  • Public Relations in Practice (UNISA)

  • Word Processing

  • Presentation Graphics

  • Business English

  • Understanding the Internet

  • General Office Practice

  • Principles of Customer Service

Choice Subjects (2 Subjects are compulsory.)

  • Keyboarding

  • Intro to P.C.

  • Windows

  • Spreadsheets

  • Adobe Photoshop 1

  • Life Skills

  • Principles of Journalism

  • Introduction to Business Accounting (FMI)

  • Practical Bookkeeping 1 (FMI)

  • Practical Bookkeeping 2 (FMI)

Personality Profile

  • Friendly

  • Dynamic

  • Confident

  • Very good at communicating

  • Responsible

  • Well organised

  • Charming


  • Explain the concept of Integrated Marketing Communications.

  • Demonstrate an understanding of the place of Public Relations in the organisation

  • Demonstrate an understanding of ethics, Public Relations, and specifically campaign planning and management.

  • Comment on the performance dimensions of Public Relations, specifically campaign planning and management

  • Explain Marketing, Public Relations and Relationship Marketing Comment on Public Relations, Marketing and the Media.

  • Explain Social Responsibility and the Image of a Company.

  • Comment on Events management

  • Explain Crisis Communication Management.

  • Comment on Financial Management for Public Relations

  • Summarise Employee Relations Management

  • Comment on Internal Branding, creating and sustaining high performance organisations

  • Explain lobbying, Issues Management and Public Policy.

  • Comment on the Internet and Public Relations

Special Features

  • Interactive Guest Lectures

  • Regular Workshops and Assignments


  • UNISA issues the  “Course in Public Relations Certificate" on successful completion of two UNISA modules. NQF Level 6, 24 Credits.

  • Public Relations Practice Certificate (Boston)

  • If the three FMI subjects are chosen as Choice subjects, the FMI issue the Assistant Bookkeeper Skills Programme. (FASSET SETA) - NQF Level 3, 38 Credits.

For more information or to apply, please click here.​​​

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