Boston Campus
Full Time

UNISA Centre for Business Management - Marketing Management

Year One
Core Subjects (Compulsory)

  • Introduction to Marketing Management (Two Modules) (UNISA)

    • Identify the Target Market (UNISA)

    • The Marketing Mix (UNISA

  • Principles of Advertising

  • Principles of Customer Service

  • Introduction to Business Accounting (FMI)

  • Practical Bookkeeping 1 (FMI)

  • Practical Bookkeeping 2 (FMI)

  • Principles of Business Communication

  • Word Processing

  • Spreadsheets

  • Life Skills

  • Understanding the Internet

Choice Subjects (2 Subjects are compulsory)

  • Keyboarding

  • Windows

  • General Office Practice

  • Intro to P.C.

  • Business English

Year Two
Core Subjects (Compulsory)

  • Customer Relationship Management - (Two Modules) (UNISA)

  • Customer Relationship Management Principles (UNISA)

  • Customer Relationship Management: Applied Strategy (UNISA)

  • Retail Marketing

  • Consumer and Buyer Behaviour

  • Business Management Techniques

  • Word Processing Advanced

  • Spreadsheets Advanced

  • Presentation Graphics

Year Three
Core Subjects (Compulsory)

  • Advanced Programme in Marketing Management (Four Modules) (UNISA)

    • Foundation for Market Strategy Selection (UNISA)

    • Internal Analysis (UNISA)

    • Formulation of Competitive Market (UNISA)

    • The Investment Decision in Marketing Strategy (UNISA)

  • Principles of Marketing Communication

  • Introduction to Business Law

Personality Profile

  • Communicative

  • Articulate

  • Decisive

  • Creative


  • Be able to communicate and make decisions effectively

  • Be able to operate most widely used application packages – Word Processing, Spreadsheets
    and Presentation Graphics.

  • Be able to identify different market segments for correct product positioning, build and
    maintain customer relations, make decisions regarding distribution, pricing, promotions
    and product selection.

Special Features

  • Interactive Lectures

  • Regular Workshops and Assignments

Year One

  • Introduction to Marketing Management Certificate (UNISA)

  • Assistant Bookkeeper Skills Programme (FASSET SETA)

  • Certificate (Boston)

Year Two

  • Customer Relationship Management Certificate (UNISA)

  • Certificate (Boston)

Year Three

  • Advanced Programme in Marketing Management Certificate (UNISA)

  • Marketing Management Certificate (Boston)

Entry Requirement: It is compulsory that a learner has achieved a Grade 12 Certificate, prior to
registering for the UNISA Marketing Management Programmes. However, UNISA are prepared to
consider prior work experience if a learner has not achieved a Grade 12 Certificate.

External Fees and Text Books: Learners will be required to pay additional fees to UNISA and FMI for registration and final assessment. These will be quoted by and paid to Boston City Campus & Business College, and transferred on the Learner’s behalf.

Learners will be required to pay additional fees for prescribed UNISA textbooks.

For more information or to apply, please click here.



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