Social Media
8 weeks

Social Media: Application and Best Practice

This is a comprehensive 8-week online course is designed to introduce you to effective social media marketing and give you an applicable understanding of social media practices, tactics and strategies.


  • Understand the basics of social media by getting hands on with a range of tools Facebook for networking, blogs for content marketing, Twitter for news and much more

  • Understand the potential social media holds for personal branding

  • Consolidate or brush up on your existing social media knowledge

  • Learn effective strategies and practices for engaging on social media as a brand

  • Address a wide range of business challenges using social media

  • Learn to use social media to gain marketplace intelligence and develop loyal fans


In partnership with the USB Executive Development Ltd of the University of Stellenbosch Business School, the Red & Yellow School presents a distance-based, 8-week Social Media course.

Module 1: Social Media and You

Module 2: Terminology and Concepts

Module 3: Determining Strategic Direction

Module 4: Selecting Your Channels

Module 5: Formulating Your Content Strategy

Module 6: Initiating Your Presence and Campaigns

Module 7: Managing Your Community

Module 8: Reporting and Optimisation

 Who Should Take This Course?

  • People who want to gain an excellent grounding in social media marketing

  • Aspiring or current social media marketers, community managers, brand managers, customer service or PR executives, entrepreneurs and content marketers

  • Digital marketers who want a professional understanding of social media marketing techniques and global best-practice principles

  • Marketers who aim to increase brand awareness, sales and conversions through professional social media marketing

  • Anyone who wants to promote their brand more effectively online

For more info

Red & Yellow

T: + 27 21 462 -1946

[email protected]

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