COURSE: SEO STRATEGY

Part-Time SEO strategy short course

Duration: 10 weeks

Become an SEO strategist

This short course will give you all of the knowledge and tools required to become an Search Engine Optimisation strategist.

It will allow you join a team in a junior capacity, but the foundation you’ll get will lay a solid platform for many years of learning to come.

Everything from understanding what a Search Engine is to complicated site audits will be covered.

The content of the course will include:

• Basics of Search
  This will introduce the concept of search and how this applies to search engines.  It will also introduce the basic principles that have and always will apply.


• Introduction to SEO
  SEO is an involved process, but there are basic principals that will always apply.


• Keyword Research
  A good SEO campaign starts with knowing what keywords to target so this module covers how this should be done.


• Site Structures
  A good site structure will mean that more of your site gets seen by Google.


• Competitors – tools and intelligence
  Knowing who is ranking for which keywords will give you an indication of which keywords to target.


• Google Analytics and Data mining
  Once your campaign is running, you’ll need to know what is working and what isn’t – Google Analytics will tell you this.


• Search Engine Algorithms
  The rankings we get are determined by algorithms that nobody knows.  We have our suspicions about how they work…


• HTML
  There are HTML tags that the any SEO needs to know so we’ll take them through this list.


• SE’s – What and How
  How a search engine finds a site, crawls it, indexes it, scores it links, how it see’s the code etc.  This is an important one.


• Documentation
  There are documents that should be produced when a campaign starts so that your client is kept in the picture.


• Advanced Google Analytics
  This modules takes Google Analytics to a new level and equips the SEO’s with more in-depth skills to extract more info.


• Reporting
  Every SEO campaign needs reporting (daily, weekly or monthly) so you can show your client progress.


• Google Webmaster Tools and data mining
  Google’s webmaster tool conveys information to the SEO on problems that a site is experiencing.  You need to know what to look for though…


• Site Health
  An unhealthy site can get banned from Google’s index so you need to know what to look for.


• Content
  Content is King so you need to understand what works and how to plan for this.


• Link building
  The key to getting keywords to improve their rankings lies in effective link building.  We have a few ideas on how this can be done risk-free.


• Tools
  There are paid for and free tools that every SEO should use – we list them all.


• Whitehat SEO
  There are various ways of doing SEO, but when you’re working on high-profile brands, you need to keep it clean.


• Social Media Overview
  Social signals are becoming more and more key in indicating to Google who is the most relevant site for a particular keyword search.

  Who would benefit from this course?

• People looking to understand how a website should be built to capture Google traffic


• People who have a brand that relies on internet based sales


• People who are looking for a holistic approach to 'digital marketing’


• Technical people who are looking for a different speciality


• Developers who are looking for a unique selling proposition


• Digital marketing company owners who have clients asking about SEO


• Account managers who have clients that could benefit from this type of service.


• Digital agency owners looking to expand their service offering.

 For more info
AAA School of Advertising
T: +27 (021) 422-1800
[email protected]

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