COURSE: NATIONAL DIPLOMA IN MARKETING

The task of the marketing and sales manager in any large organisation includes all aspects of the selling, transportation, storage, grading, risk acceptance, marketing information and introduction of goods or services. This work is related to the flow of goods and/or services to the consumer. On the one hand, the needs of the consumer must be met and on the other hand, the objectives of the entrepreneur must be realised.

Type: undergraduate diploma

Duration: 3 years full time

Compulsory Subjects

First year subjects:

• Marketing


• Economics


• Business management


• Personnel selling


• End-user computing

Second year subjects:

• Accounting for marketers


• Quantitative techniques


• Advertising and sales promotion


• International business management

Third year subjects:

• Mercantile law


• Marketing research


• Sales management


• Experiential training

Careers: marketing executive, communication officer, sales manager.

Source: www.cut.ac.za

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