Consumers have countless choices when it comes to spending money. The key to successful marketing is to convince them to buy your company’s products. This calls for a clear understanding of consumer behaviour – what their needs are, how much they want to pay and what media you can use to attract their attention. After completing this diploma, you will be able to understand and apply the basic principles of marketing, communication and sales management, including marketing research, financing, market behaviour and media selection.
Type: undergraduate diploma
Duration: 3 years part time
Compulsory Subjects
First year subjects:
- Marketing
- Personal Selling
- End-user Computing
Second year subjects:
- Marketing
- Accounting for Marketers
- Consumer Behaviour
- Economics
Third year subjects:
- Marketing
- Sales Management
- Marketing Research
- Advertising and Sales Promotion
Careers: sales representative, research assistant, sales manager, marketing manger.
Source: www.unisa.ac.za