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COURSE: NATIONAL DIPLOMA IN MARKETING

Cape Peninsula University of Technology
Type:
N/A
Duration:
Full Time
The aim of the course is to introduce students to marketing principles and practices, sales principles, advertising strategies and marketing research techniques and prepare them for positions in marketing, sales, advertising and product management.

Type: Undergraduate diploma

Duration: 3 years full time / part time 4 years

Compulsory Subjects


First Year Subjects:


  • End-user Computing

  • Economics

  • Marketing

  • Personal Selling

  • Accounting for marketers


Second Year Subjects:


  • Marketing

  • Advertising and sales promotions

  • Consumer behaviour

  • Quantitative techniques

  • Mercantile Law

  • Law for marketers


Third Year Subjects:


  • Marketing

  • Sales management

  • Marketing Research

  • Experiential Learning


Careers: Marketing Executive, Marketing Consultant, Market Researcher, Advertising Manager

Source: www.cput.ac.za



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