The aim of the course is to introduce students to marketing principles and practices, sales principles, advertising strategies and marketing research techniques and prepare them for positions in marketing, sales, advertising and product management.
Type: Undergraduate diploma
Duration: 3 years full time / part time 4 years
Compulsory Subjects
First Year Subjects:
- End-user Computing
- Economics
- Marketing
- Personal Selling
- Accounting for marketers
Second Year Subjects:
- Marketing
- Advertising and sales promotions
- Consumer behaviour
- Quantitative techniques
- Mercantile Law
- Law for marketers
Third Year Subjects:
- Marketing
- Sales management
- Marketing Research
- Experiential Learning
Careers: Marketing Executive, Marketing Consultant, Market Researcher, Advertising Manager
Source: www.cput.ac.za