The Diploma in Marketing Management comprises compulsory modules and elective modules.
This diploma consists of 17 modules and is structured as follows:
Year 1
- MAR101 – Marketing 1 (20 credits)
- BC101 – Business Communication 1 (20 credits)
- BM101 – Business Management 1 (20 credits)
- ECO101 – Economics 1 (20 credits)
- FM101 – Financial Management 1 (20 credits)
- SAM001 – Sales Management 1 (20 credits)
Year 2
- MAR202 – Marketing 2 (20 credits)
- BMR201 – Basic Marketing Research 2 (20 credits)
- BM202 – Business Management 2 (20 credits)
- FM201 – Financial Management 2 (20 credits)
- MC201 – Marketing Communications 2 (20 credits)
- Elective (20 credits)
Year 3
- MAR303 – Marketing 3 (20 credits)
- IAM301 – International and Africa Marketing 3 (20 credits)
- WIL301 – Work Integrated Learning 3 (40 credits)
- Two electives (40 credits)
Elective modules
You will need to select three of the following:
- BM001 – Brand Management (20 credits)
- BL101 – Business Law 1 (20 credits)
- BBM001 – Business-to-Business Marketing (20 credits)
- EC001 – e-Commerce (20 credits)
- ENT001 – Entrepreneurship (20 credits)
- HRM001 – Human Resource Management (20 credits)
- PM001 – Product Management (20 credits)
- RM001 – Retail Marketing (20 credits)
- SEM001 – Services Marketing (20 credits)
- SPM001 – Sponsorship Management (20 credits)
- THM001 – Tourism and Hospitality Marketing (20 credits)
The Diploma in Marketing Management must be completed within eight years.