COURSE: MARKETING AND MANAGEMENT SCIENCE

The BCom in Marketing and Management Science has been approved by the Council on Higher Education (CHE) and will be offered by the IMM GSM over and above the current offering of the BBA in Marketing Management. The South African Qualification Authority ID number is 90737.

The BCom in Marketing and Management Science combines the marketing function with associated support functions such as distribution, logistics and project management with a strong focus on business research. This qualification is aimed at fulfilling a management role in the industry and therefore has a strong business focus. The BCom in Marketing and Management Science will provide students with specialised marketing and management knowledge as well as the skills to apply that knowledge in order to further their careers through academic studies.

Students wishing to enquire about this programme are requested to make contact with a Student Consultant at any IMM GSM office or call the IMM GSM on 0861 IMM GSM or on +27 (0)11 628 2000.

Programme information

The BCom in Marketing and Management Science is offered at level 7 of the NQF (HEQSF aligned) and consists of 360 credits. This qualification comprises 19 compulsory modules.

Admission requirements

Admission requirements for prospective students who have matriculated up to and including 2007:

• Senior Certificate (Grade 12) with university exemption, plus a mark of at least 40% on higher grade or 50% on standard grade in Mathematics.


• A CV and RPL (Recognition of Prior Learning) application is required from prospective students over 23 years of age, who have no Senior Certificate, but have written and passed at least 4 matric subjects. The CV must include work-related experience. SAPS affidavit stating that they did not obtain a Senior Certificate must be included.

Admission requirements for prospective students who matriculated or exited the school system from 2008:

• National Senior Certificate (NSC) with an achievement rating of 4 (50 - 59%) in at least four recognised 20-credit subjects, including an achievement rating of at least 3 (40 - 49%) in English home language or 4 (50 - 59%) in English first additional language, plus an achievement rating of at least 3 (40 - 49%) in Mathematics or 5 (60 - 69%) in Mathematical Literacy.


• The student must have met the minimum requirements for admission to a degree programme at a higher education institution.


• A CV and RPL (Recognition of Prior Learning) application is required from prospective students over 23 years of age, who have no NSC, but have written and passed at least 4 matric subjects. The CV must include work-related experience. A SAPS affidavit stating that they did not obtain a NSC must be included.

Programme Content

This degree consists of 19 modules and is structured as follows:

Year 1

• MAR101 - Marketing 1 (20 credits)


• Academic Literacy 1 (non-credit bearing)


• BL101 - Business Law 1 (20 credits)


• BM101 - Business Management 1 (20 credits)


• BS101 - Business Statistics 1 (20 credits)


• ECO101 - Economics 1 (20 credits)


• FM101 - Financial Management 1 (20 credits)

Year 2

• MAR202 - Marketing 2 (20 credits)


• BM202 - Business Management 2 (20 credits)


• DLM201 - Distribution and Logistics Management 2 (20 credits)


• ECO201 - Economics 2 (20 credits)


• FM202 - Financial Management 2 (20 credits) *


• PM201 - Project Management 2 (20 credits) *

Year 3

• MAR303 - Marketing 3 (20 credits)


• BM303 - Business Management 3 (20 credits)


• BRT301 - Business Research: Theory 3 (20 credits) *


• BRP302 - Business Research: Project 3 (20 credits) *


• HRM301 - Human Resource Management 3 (20 credits)


• OP301 - Operations Management 3 (20 credits) *

*The indicated modules will only be available as from January 2014

The BCom in Marketing and Management Science can be completed within a minimum of three years study. The BCom in Marketing and Management Science must be completed within eight years.

Students who have completed the BCom in Marketing and Management Science may apply to study the Postgraduate Diploma in Marketing Management or the BPhil (Hons) in Marketing Management.

Prerequisites

• Marketing 1 must be passed before attempting Marketing 2


• Marketing 2 must be passed before attempting Marketing 3


• Business Management 1 must be passed before attempting Business Management 2


• Business Management 2 must be passed before attempting Business Management 3


• Financial Management 1 must be passed before attempting Financial Management 2


• Business Research: Theory 3 must be passed before attempting Business Research: Project 3

Articulation Options

1. Articulation from the BBA in Marketing Management to the BCom in Marketing and Management Science, and visa versa
   
   
   
   1. New Students who articulate during the first 12 months of studies:
      
      
      
      • New students who register for the BCom in Marketing and Management Science and who want to articulate to the BBA in Marketing Management may do so during their first 12 months of study only.
      
      
      • New students are required to:
        
        
        
        • Complete the BBA in Marketing Management Articulation form.
        
        
        • Students who select this option must take note that credits will be awarded for all successfully completed BCom modules.
        
        
        • Provide a covering letter requesting the IMM GSM to change the registration from the BCom in Marketing and Management Science to the BBA in Marketing Management. Students will not be allowed to study towards two programmes concurrently.
        
        
        
        
      
      
      • New students who register for the BBA in Marketing Management and who want to articulate to the BCom in Marketing and Management Science may do so during their first 12 months of study only.
      
      
      • New students are required to:
        
        
        
        • Complete the BCom in Marketing and Management Science Articulation form.
        
        
        • Students who select this option must take note that credits will be awarded for all successfully completed BBA modules.
        
        
        • Provide a covering letter requesting the IMM GSM to change the registration from the BBA in Marketing Management to the BCom in Marketing and Management Science. Students will not be allowed to study towards two programmes concurrently.
        
        
        
        
      
      
      
      
   
   
   2. Students who have been registered with the IMM GSM prior to the 2013 academic year:
      
      
      
      • Students who are currently studying towards the BBA in Marketing Management (non-graduated students) and who wish to articulate to the BCom in Marketing and Management Science, would be required to:-
        
        
        
        • Complete the BCom in Marketing and Management Science Articulation form.
        
        
        • Students who select this option must take note that credits will be awarded for all successfully completed BBA modules.
        
        
        • Provide a covering letter requesting the IMM GSM to change the registration from the BBA in Marketing Management to the BCom in Marketing and Management Science. Students will not be allowed to study towards two programmes concurrently.
        
        
        
        
      
      
      • Students who are registered for the BBA in Marketing Management for the 2012 academic year or prior, and who want to articulate to the BCom in Marketing and Management Science, must do so no later than 1 March 2014.
      
      
      
      
   
   
   
   


2. Articulation from the Diploma in Marketing Management to the BCom in Marketing and Management Science
   
   
   
   1. New students who register with the IMM GSM for the first time:
      
      
      
      • New students who register for the Diploma in Marketing Management and who have met the admission requirements to study towards a degree programme and who want to articulate to the BCom in Marketing and Management Science may do so during their first 12 months of study only.
      
      
      • New students, would be required to:-
        
        
        
        • Complete the BCom in Marketing and Management Science Articulation form.
        
        
        • Students who select this option must take note that credits will be awarded for all successfully completed Diploma in Marketing Management modules.
        
        
        • Provide a covering letter requesting the IMM GSM to change the registration from the Diploma in Marketing Management to the BCom in Marketing and Management Science. Students will not be allowed to study towards two programmes concurrently.
        
        
        
        
      
      
      
      
   
   
   2. Students who have been registered with the IMM GSM prior to the 2013 academic year:
      
      
      
      • Students who are currently studying towards the Diploma in Marketing Management (non-graduated students) and who wish to articulate to the BCom in Marketing and Management Science would be required to:-
        
        
        
        • Qualify for degree entry as per the entrance requirements.
        
        
        • Complete the BCom in Marketing and Management Science Articulation form.
        
        
        • Provide a covering letter requesting the IMM GSM to change the registration from the Diploma in Marketing Management to the BCom in Marketing and Management Science. Students will not be allowed to study towards two programmes concurrently.
        
        
        
        
      
      
      
      
   
   
   
   


3. Students who have graduated with the Diploma in Marketing Management offered by the IMM GSM, to the BCom in Marketing and Management Science:
   
   
   
   1. Admission criteria:Graduates must have successfully completed all modules on the Diploma in Marketing Management. Applications must be submitted within a five-year period after qualifying with the Diploma in Marketing Management.
      
      The articulation from the Diploma in Marketing Management to the BCom in Marketing and Management Science consists of ten compulsory modules. The articulation must be completed in four years.
   
   
   2. Compulsory modules
      
      
      
      • BL101 - Business Law 1 (20 credits)*
      
      
      • BS101 - Business Statistics 1 (20 credits)
      
      
      • DLM301 - Distribution and Logistics Management 2 (20 credits)
      
      
      • ECO201 - Economics 2 (20 credits)
      
      
      • PM201 - Project Management 2 (20 credits) **
      
      
      • BM303 - Business Management 3 (20 credits)
      
      
      • HRM301 - Human Resource Management 3* (20 credits)
      
      
      • OM301 - Operations Management 3 (20 credits) **
      
      
      • BRP302 - Business Research: Project 3 (20 credits) **
      
      
      • BRT301 - Business Research: Theory 3 (20 credits) **
      
      
      
      * Students who have completed Business Law 1 and Human Resource Management as electives on the Diploma in Marketing Management will receive only one credit towards the BCom in Marketing and Management Science. Students will then be required to register and successfully complete the Entrepreneurship module.
      
      ** The indicated modules will only be available as from January 2014
   
   
   3. Prerequisites
      
      
      
      • Business Research: Theory 3 must be passed before attempting Business Research: Project 3
      
      
      
      
   
   
   
   


4. Students who have graduated with the Diploma in Marketing (programme offered by the IMM GSM pre 2011) to the BCom in Marketing and Management Science
   
   
   
   1. Admission CriteriaGraduates must have successfully completed all modules on the Diploma in Marketing. Applications must be submitted within a five-year period after qualifying with the Diploma in Marketing.
      
      The articulation from the Diploma in Marketing to the BCom in Marketing and Management Science consists of 9 compulsory modules. The articulation must be completed within four years. Students are not required to write Academic Literacy 1 as Business Communication was completed on the Diploma in Marketing.
   
   
   2. Compulsory modules
      
      
      
      • FM101 - Financial Management 1 (20 credits)
      
      
      • BM202 - Business Management 2 (20 credits) **
      
      
      • DLM201 - Distribution and Logistics Management 2 (20 credits)
      
      
      • FM202 - Financial Management 2 (20 credits) *
      
      
      • PM201 - Project Management 2 (20 credits) *
      
      
      • BM303 - Business Management 3 (20 credits)
      
      
      • HRM301 - Human Resource Management 3 (20 credits)
      
      
      • OP301 - Operations Management 3 (20 credits) *
      
      
      • BRP302 - Business Research: Project 3 (20 credits) *
      
      
      
      * The indicated modules will only be available as from January 2014
      
      ** Students who wrote Business Management on the Diploma in Marketing prior to 2011, will write Business Management 1 instead of Business Management 2
   
   
   3. PrerequisitesBusiness Management 2 must be passed before attempting Business Management 3
      Financial Management 1 must be passed before attempting Financial Management 2