Digital Marketing

Digital Marketing

Duration: 10 weeks, online

Looking to future-proof your career as the industry moves ever deeper into the digital realm? There’s no better time than the present to take an online course in digital marketing and advertising. Whether you are a student or a working professional, in the industry or the owner of your own business, you can empower yourself with our digital marketing course.

This 10-week online internet marketing course is designed for anyone who wants to kickstart or consolidate their digital marketing knowledge. You’ll learn, amongst other subjects, strategic thinking, use of digital assets and search engine marketing over the 8 modules presented and you’ll walk away confident that you understand digital marketing.

COURSE OUTLINE

In partnership with the USB Executive Development Ltd of the University of Stellenbosch Business School, the Red & Yellow School presents a distance-based, 10-week Digital Marketing course.

Module 1: Thinking Strategically about Digital Marketing
Module 2: Market Research and Content Strategy 
Module 3: Creating your Digital Assets
Module 4: Managing Customer Relationships and Social Media
Module 5: Search Engine Marketing
Module 6: Online Advertising 
Module 7: Digital Direct Channels 
Module 8: Optimising your Digital Campaigns

Why should I take this course?

• Learn how to raise awareness about your brand and communicate your unique offering
• Become a fully rounded digital marketer – gain a range of sought-after skills, including social media marketing, SEO, online advertising and digital marketing strategy
• Discover hundreds of online best-practices, tools, strategies and creative marketing opportunities