YEAR 1: |
- · History of Art & Advertising
- · Principles of Illustration
- · Principles of Typography
- · Principles of Graphic Design
- · Principles of Art Direction
- · Principles of Marketing
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YEAR 2: |
- Art Direction 2; or
- · Graphic Design 2
- · Photography in Visual Communication
- · Computer software for creative application
- · Marketing Comm. Issues in multicultural markets (MCIMM)
- · Consumer Behaviour
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YEAR 3: |
- · The Marketing and Advertising Planning Process (MAPP)
- Advertising research
- · Media
- · IMC Campaigns
- · Graphic Design 3; or
- · Art Direction 3
- · Work Based Learning (Internship)
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