COURSE: BCOM IN RETAIL MANAGEMENT

This degree is unique in that it is one of a few of its kind in the world and was developed with input from major South African retailers and international institutions. It covers all aspects of retail management and incorporates all key retail-related competencies, including accounting, strategic retail marketing management, customer behaviour, planning and promotion and distribution management.

Type: undergraduate degree

Duration: 3 years part time

Compulsory Subjects

First year subjects:

• Introduction to the economic and management environment


• Business management


• Economics


• Accounting concepts, principles and procedures


• Accounting reporting


• Commercial law


• English communication for business

Second year subjects:

• General management


• Introduction to retailing


• Retail marketing management


• Customer behaviour


• Public relations


• Introduction to entrepreneurship and small-business management


• Financial management


• Human resources management


• Accounting systems in a computer environment


• Labour relations management (macro)

Third year subjects:

• Strategic management


• Retail merchandising management


• Retail planning


• Product management


• Promotion and distribution management in retailing


• Marketing research in retailing


• Strategic retail marketing


• Retail project

Careers: retail buyer, store manager, merchandising manager, retail operations manager, promotion manager, distribution manager.

Source: www.unisa.ac.za

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