COURSE: BCOM IN MARKETING

MGI’s BCom in Marketing Management degree offers students a hands-on approach to analysing the marketing environment, understanding consumer personalities and decision-making, segmentation, and trends. It teaches students to identify target markets and product positioning as well as the finer skills regarding the drafting and implementation of marketing mix strategies and strategic marketing plans.

Type: undergraduate degree

Duration: 3 years full time

Compulsory Subjects

First year subjects:

• Business English


• Business Management


• Computer Skills


• Consumer Behaviour


• Economics


• Internet Marketing


• Introduction to Financial Accounting


• Marketing


• Quantitative Techniques

Second year subject:

• Advertising and Sales Promotion


• Business Law


• Economics


• Marketing


• Marketing Research


• Project Management


• Research Methodology


• Entrepreneurship and Small Business Management


• General Management

Third year subjects:

• Business Ethics


• Finance for Marketing


• Internship


• International Marketing


• Marketing for Services


• Organisational Change


• Relationship Marketing


• Research Project


• Strategic Brand Management


• Strategic Management

Careers: Marketing manager, media planner, advertising consultant, marketing consultant, research manager.

Source: www.midranduniversity.com

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