COURSE: BCOM IN MARKETING MANAGEMENT

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Type:
N/A
Duration:
3 Years Full Time
This field of specialisation has as its aim the provision of a theoretical foundation of marketing principles complemented by practical projects. The student will be able to combine practice with theory through integration and application.

Type: undergraduate degree

Duration: 3 years full time

Compulsory Subjects


First year subjects:


  • Computer and information literacy

  • Academic literacy

  • Marketing management

  • Business management

  • Economics

  • Financial accounting

  • Informatics

  • Statistics

  • Communication management


Second year subjects:


  • Business ethics

  • Marketing management

  • Business management

  • Communication management


Third year subjects:


  • Marketing management

  • Communication management


Careers: marketing manager.

Source: www.up.ac.za

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