COURSE: BCOM IN MARKETING MANAGEMENT

University of South Africa, UNISA
Type:
N/A
Duration:
Full Time / Part Time
The business environment in South Africa is complex, dynamic and fast-changing, necessitating the need for managers to acquire sophisticated management skills to compete in local and global markets. These skills involve the efficient and effective use of resources to achieve organisational objectives. The BCom with specialisation in Management was developed to prepare managers for the challenging task of contemporary management by teaching them the classic as well as the most recent and relevant theoretical and practical management skills.

Type: undergraduate degree

Duration: 3 years part time

Compulsory Subjects


First year subjects:


  • Introduction to the economic and management environment

  • Business management

  • Economics

  • Accounting concepts, principles and procedures

  • Accounting reporting

  • Commercial law


Second year subjects:


  • General management

  • Production and operations management

  • Purchasing management

  • Public relations

  • Introduction to entrepreneurship and small-business management

  • Real estate

  • E-commerce in business


Third year subjects:


  • Strategic management


Careers: marketing manager, product development management, marketing researcher, relationship manager.

Source: www.unisa.ac.za

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