This field of specialisation has as its aim the provision of a theoretical foundation of marketing principles complemented by practical projects. The student will be able to combine practice with theory through integration and application.
Type: undergraduate degree
Duration: 3 years full time
Compulsory Subjects
First year subjects:
- Computer and information literacy
- Academic literacy
- Marketing management
- Business management
- Economics
- Financial accounting
- Informatics
- Statistics
- Communication management
Second year subjects:
- Business ethics
- Marketing management
- Business management
- Communication management
Third year subjects:
- Marketing management
- Communication management
Careers: marketing manager.
Source: www.up.ac.za