This degree is designed for students who want to enter the world of marketing management and international marketing. By additionally obtaining a postgraduate degree in Marketing Management a graduate would be well qualified for a career in marketing and advertising in the private sector.
Type: undergraduate degree
Duration: 3 years full time
Compulsory Subjects
First year subjects:
- Economics
- Business management
- Marketing
- Industrial psychology
- Accounting
- Statistics
- Mathematics
- Afrikaans for the profession
- Business English
- Information competency
Second year subjects:
- Economics
- Business management
- Financial management
- Industrial psychology
- Accounting
- Computer literacy
Third year subjects:
- Business management
- Marketing
- Industrial psychology
- Industrial communication
- Internet marketing
- Tourism marketing
Careers: marketing consultant, publisher, advertising consultant, liaison officer.
Source: www.ufs.ac.za