The aim of this field of specialisation is to align the internal and external communication with the strategic intent of an organisation. The theoretical dimensions of communication as strategic management function is emphasised.
Type: undergraduate degree
Duration: 3 years full time
Compulsory Subjects
First year subjects:
- Computer and information literacy
- Academic literacy
- Communication management
- Marketing management
- Economics
- Introduction to journalism
- Business management
- Financial accounting
- Informatics
- Statistics
Second year subjects:
- Communication management
- Marketing management
- Business management
Third year subjects:
- Communication management
- Marketing management
Careers: communication manager, public liaison officer.
Source: www.up.ac.za