COURSE: BA IN PUBLIC RELATIONS

Midrand Graduate Institute
Type:
N/A
Duration:
Full Time

Public Relations students gain insight into issues and trends that concern organisations. They learn how to embrace the various functions of the Public Relations practitioner, ranging from crisis management to relationship building. Students are exposed to current case studies enable them to place theoretical knowledge in context whilst learning how to research, investigate, and critique issues. Projects include the planning of effective campaigns and communication strategies, as well as the setting of communication goals.


Type: undergraduate degree


Duration: 3 years full time

Compulsory Subjects


First year subjects:


  • Communication Science

  • Media Theory

  • Computer Skills

  • English

  • Marketing

  • Journalism: Writing for Print

  • Internet Marketing


Second year subject:


  • Communication Science

  • Public Relations

  • English

  • Marketing

  • Media Theory

  • Journalism: Print Specialisations and Production

  • Media Law


Third year subjects:


  • Public Relations Practice

  • Public Relations

  • Business Ethics


Careers: Public relations practitioner, campaign speech writer, media liaison officer, professional events manager, communications officer.

Source: http://www.midranduniversity.com/

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