The B.A. (Integrated Marketing Communication) degree will develop learners’ skills in marketing, advertising and public relations, leading to a career as marketing consultant, promotion manager, media analyst or advertiser competent in the use of various marketing means, including the Internet and web sites.
Type: undergraduate degree
Duration: 3 year full time
Compulsory Subjects
First year subject:
- Computer literacy
- Information science
- Communication science
- Linguistics
- Industrial communication
Second year subjects:
- General literature science
- Communication science
- Industrial communication
- Information science
- Business management
Third year subjects:
- Communication science
- Industrial communication
- Information science
- Business management
Careers: communication consultants, marketing consultants.
Source: www.ufs.ac.za