COURSE: BA IN COMMUNICATION SCIENCE

The purpose of this programme is to equip students as competent beginning professionals in the communication industry: public and private communication consultancy, government communications, public relations, advertising, marketing, journalism, print media, broadcasting, community media, telecommunications, organisational and management communication.

Type: undergraduate degree

Duration: 3 years part time

Compulsory Subjects

First year subjects:

• Fundamentals of communication


• Communication contexts and applications


• End-user Computing


• Practising workplace English


• English Studies: Approaching literature and writing


• Basic text skills

Second year subjects:

• Organisational communication


• Integrated organisational communication


• Intercultural, development and health communication


• Media studies: mass communication and media theory


• Communication law


• Research in the social sciences


• Writing skills for the communications industry

Third year subjects:

• Marketing communication


• Media studies: institutions, theories and issues


• Media studies: content, audiences and production


• New media technology


• International communication


• Communication research


• Advertising and public relations


• Political and government communication and media ethics


• Persuasive texts

Careers: public relations officer, advertising, journalism, international communication, media and telecommunication manager.

Source: www.unisa.ac.za