The purpose of this programme is to equip students as competent beginning professionals in the communication industry: public and private communication consultancy, government communications, public relations, advertising, marketing, journalism, print media, broadcasting, community media, telecommunications, organisational and management communication.
Type: undergraduate degree
Duration: 3 years part time
Compulsory Subjects
First year subjects:
- Fundamentals of communication
- Communication contexts and applications
- End-user Computing
- Practising workplace English
- English Studies: Approaching literature and writing
- Basic text skills
Second year subjects:
- Organisational communication
- Integrated organisational communication
- Intercultural, development and health communication
- Media studies: mass communication and media theory
- Communication law
- Research in the social sciences
- Writing skills for the communications industry
Third year subjects:
- Marketing communication
- Media studies: institutions, theories and issues
- Media studies: content, audiences and production
- New media technology
- International communication
- Communication research
- Advertising and public relations
- Political and government communication and media ethics
- Persuasive texts
Careers: public relations officer, advertising, journalism, international communication, media and telecommunication manager.
Source: www.unisa.ac.za