Year One
Core Subjects (Compulsory)

• Introduction to Marketing Management (Two Modules) (UNISA)
  • Identify the Target Market (UNISA)
  • The Marketing Mix (UNISA
• Principles of Advertising
• Principles of Customer Service
• Introduction to Business Accounting (FMI)
• Practical Bookkeeping 1 (FMI)
• Practical Bookkeeping 2 (FMI)
• Principles of Business Communication
• Word Processing
• Spreadsheets
• Life Skills
• Understanding the Internet

Choice Subjects (2 Subjects are compulsory)

• Keyboarding
• Windows
• General Office Practice
• Intro to P.C.
• Business English

Year Two
Core Subjects (Compulsory)

• Customer Relationship Management – (Two Modules) (UNISA)

• Customer Relationship Management Principles (UNISA)
• Customer Relationship Management: Applied Strategy (UNISA)

• Retail Marketing
• Consumer and Buyer Behaviour
• Business Management Techniques
• Word Processing Advanced
• Spreadsheets Advanced
• Presentation Graphics

Year Three
Core Subjects (Compulsory)

• Advanced Programme in Marketing Management (Four Modules) (UNISA)
  • Foundation for Market Strategy Selection (UNISA)
  • Internal Analysis (UNISA)
  • Formulation of Competitive Market (UNISA)
  • The Investment Decision in Marketing Strategy (UNISA)
• Principles of Marketing Communication
• Introduction to Business Law

Personality Profile

• Communicative
• Articulate
• Decisive
• Creative

Outcomes

• Be able to communicate and make decisions effectively
• Be able to operate most widely used application packages – Word Processing, Spreadsheets
  and Presentation Graphics.
• Be able to identify different market segments for correct product positioning, build and
  maintain customer relations, make decisions regarding distribution, pricing, promotions
  and product selection.

Special Features

• Interactive Lectures
• Regular Workshops and Assignments

Qualifications
Year One

• Introduction to Marketing Management Certificate (UNISA)
• Assistant Bookkeeper Skills Programme (FASSET SETA)
• Certificate (Boston)

Year Two

• Customer Relationship Management Certificate (UNISA)
• Certificate (Boston)

Year Three

• Advanced Programme in Marketing Management Certificate (UNISA)
• Marketing Management Certificate (Boston)

Entry Requirement: It is compulsory that a learner has achieved a Grade 12 Certificate, prior to
registering for the UNISA Marketing Management Programmes. However, UNISA are prepared to
consider prior work experience if a learner has not achieved a Grade 12 Certificate.

External Fees and Text Books: Learners will be required to pay additional fees to UNISA and FMI for registration and final assessment. These will be quoted by and paid to Boston City Campus & Business College, and transferred on the Learner’s behalf.

Learners will be required to pay additional fees for prescribed UNISA textbooks.

For more information or to apply, please click here.