Part-Time SEO strategy short course
Duration: 10 weeks
Become an SEO strategist
This short course will give you all of the knowledge and tools required to become an Search Engine Optimisation strategist.
It will allow you join a team in a junior capacity, but the foundation you’ll get will lay a solid platform for many years of learning to come.
Everything from understanding what a Search Engine is to complicated site audits will be covered.
The content of the course will include:
- Basics of Search
This will introduce the concept of search and how this applies to search engines. It will also introduce the basic principles that have and always will apply. - Introduction to SEO
SEO is an involved process, but there are basic principals that will always apply. - Keyword Research
A good SEO campaign starts with knowing what keywords to target so this module covers how this should be done. - Site Structures
A good site structure will mean that more of your site gets seen by Google. - Competitors – tools and intelligence
Knowing who is ranking for which keywords will give you an indication of which keywords to target. - Google Analytics and Data mining
Once your campaign is running, you’ll need to know what is working and what isn’t – Google Analytics will tell you this. - Search Engine Algorithms
The rankings we get are determined by algorithms that nobody knows. We have our suspicions about how they work… - HTML
There are HTML tags that the any SEO needs to know so we’ll take them through this list. - SE’s – What and How
How a search engine finds a site, crawls it, indexes it, scores it links, how it see’s the code etc. This is an important one. - Documentation
There are documents that should be produced when a campaign starts so that your client is kept in the picture. - Advanced Google Analytics
This modules takes Google Analytics to a new level and equips the SEO’s with more in-depth skills to extract more info. - Reporting
Every SEO campaign needs reporting (daily, weekly or monthly) so you can show your client progress. - Google Webmaster Tools and data mining
Google’s webmaster tool conveys information to the SEO on problems that a site is experiencing. You need to know what to look for though… - Site Health
An unhealthy site can get banned from Google’s index so you need to know what to look for. - Content
Content is King so you need to understand what works and how to plan for this. - Link building
The key to getting keywords to improve their rankings lies in effective link building. We have a few ideas on how this can be done risk-free. - Tools
There are paid for and free tools that every SEO should use – we list them all. - Whitehat SEO
There are various ways of doing SEO, but when you’re working on high-profile brands, you need to keep it clean. - Social Media Overview
Social signals are becoming more and more key in indicating to Google who is the most relevant site for a particular keyword search.
Who would benefit from this course?
- People looking to understand how a website should be built to capture Google traffic
- People who have a brand that relies on internet based sales
- People who are looking for a holistic approach to ‘digital marketing’
- Technical people who are looking for a different speciality
- Developers who are looking for a unique selling proposition
- Digital marketing company owners who have clients asking about SEO
- Account managers who have clients that could benefit from this type of service.
- Digital agency owners looking to expand their service offering.
For more info
AAA School of Advertising
T: +27 (021) 422-1800
info@aaaschool.co.za
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