Social Media: Application and Best Practice
This is a comprehensive 8-week online course is designed to introduce you to effective social media marketing and give you an applicable understanding of social media practices, tactics and strategies.
Benefits:
- Understand the basics of social media by getting hands on with a range of tools – Facebook for networking, blogs for content marketing, Twitter for news and much more
- Understand the potential social media holds for personal branding
- Consolidate or brush up on your existing social media knowledge
- Learn effective strategies and practices for engaging on social media as a brand
- Address a wide range of business challenges using social media
- Learn to use social media to gain marketplace intelligence and develop loyal fans
COURSE OUTLINE
In partnership with the USB Executive Development Ltd of the University of Stellenbosch Business School, the Red & Yellow School presents a distance-based, 8-week Social Media course.
Module 1: Social Media and You
Module 2: Terminology and Concepts
Module 3: Determining Strategic Direction
Module 4: Selecting Your Channels
Module 5: Formulating Your Content Strategy
Module 6: Initiating Your Presence and Campaigns
Module 7: Managing Your Community
Module 8: Reporting and Optimisation
Who Should Take This Course?
- People who want to gain an excellent grounding in social media marketing
- Aspiring or current social media marketers, community managers, brand managers, customer service or PR executives, entrepreneurs and content marketers
- Digital marketers who want a professional understanding of social media marketing techniques and global best-practice principles
- Marketers who aim to increase brand awareness, sales and conversions through professional social media marketing
- Anyone who wants to promote their brand more effectively online
For more info
Red & Yellow
T: + 27 21 462 -1946
info@redandyellow.co.za