Vega School of Brand Leadership, an educational brand of the Independent Institute of Education, believes that brands are the world’s greatest assets for meaningful change and therefore aims to graduate a new breed of thinker by delivering fully accredited Certificates, Baccalaureates, Honours and Masters programmes in brand building and creative communication. Vega’s mantra - wisdomwithmagic - communicates it’s belief in creative strategic thinking. A Vega graduate is an explorer who is smart, colourful and passionate, but generally dissatisfied with the status quo because he/she knows that brands, businesses, economies and societies can be healthier and do better for people
Vega is the name of the brightest star in the celestial constellation of Lyra. Due to its intense luminescence and the crucial role it plays in maritime navigation, Vega has been described by astrophycisist Austin F. Gulliver as “the next most important star in the sky after the Sun”.
Founded in 1999 by a breakaway group of pioneers, mavericks and innovators, Vega The School of Brand Leadership was born in response to the urgent need to shift the paradigm of conventional marketing communications. The traditional approaches to brand-building, marketing and advertising had been exhausted and were rapidly reaching their sell-by date. A new school of thought was called for and Vega answered that call.
The belief that the brand is born to lead is the cornerstone of the Vega philosophy. In the words of Vega founder Gordon Cook, “a brand delivers particular and unique meaning in order to add value and connect with people.” In other words, a brand is not merely the name of a product but the manifestation of an identity and, more importantly, a purpose: think of brands such as Apple, Greenpeace and Google and you quickly realise that brands are far more than letters and logos but powerful cultural forces shaping the world as we know it.