Year One
Core Subjects (Compulsory)
- Introduction to Marketing Management (Two Modules) (UNISA)
- Identify the Target Market (UNISA)
- The Marketing Mix (UNISA
- Principles of Advertising
- Principles of Customer Service
- Introduction to Business Accounting (FMI)
- Practical Bookkeeping 1 (FMI)
- Practical Bookkeeping 2 (FMI)
- Principles of Business Communication
- Word Processing
- Spreadsheets
- Life Skills
- Understanding the Internet
Choice Subjects (2 Subjects are compulsory)
- Keyboarding
- Windows
- General Office Practice
- Intro to P.C.
- Business English
Year Two
Core Subjects (Compulsory)
- Customer Relationship Management - (Two Modules) (UNISA)
- Customer Relationship Management Principles (UNISA)
- Customer Relationship Management: Applied Strategy (UNISA)
- Retail Marketing
- Consumer and Buyer Behaviour
- Business Management Techniques
- Word Processing Advanced
- Spreadsheets Advanced
- Presentation Graphics
Year Three
Core Subjects (Compulsory)
- Advanced Programme in Marketing Management (Four Modules) (UNISA)
- Foundation for Market Strategy Selection (UNISA)
- Internal Analysis (UNISA)
- Formulation of Competitive Market (UNISA)
- The Investment Decision in Marketing Strategy (UNISA)
- Principles of Marketing Communication
- Introduction to Business Law
Personality Profile
- Communicative
- Articulate
- Decisive
- Creative
Outcomes
- Be able to communicate and make decisions effectively
- Be able to operate most widely used application packages – Word Processing, Spreadsheets
and Presentation Graphics. - Be able to identify different market segments for correct product positioning, build and
maintain customer relations, make decisions regarding distribution, pricing, promotions
and product selection.
Special Features
- Interactive Lectures
- Regular Workshops and Assignments
Qualifications
Year One
- Introduction to Marketing Management Certificate (UNISA)
- Assistant Bookkeeper Skills Programme (FASSET SETA)
- Certificate (Boston)
Year Two
- Customer Relationship Management Certificate (UNISA)
- Certificate (Boston)
Year Three
- Advanced Programme in Marketing Management Certificate (UNISA)
- Marketing Management Certificate (Boston)
Entry Requirement: It is compulsory that a learner has achieved a Grade 12 Certificate, prior to
registering for the UNISA Marketing Management Programmes. However, UNISA are prepared to
consider prior work experience if a learner has not achieved a Grade 12 Certificate.
External Fees and Text Books: Learners will be required to pay additional fees to UNISA and FMI for registration and final assessment. These will be quoted by and paid to Boston City Campus & Business College, and transferred on the Learner’s behalf.
Learners will be required to pay additional fees for prescribed UNISA textbooks.
For more information or to apply, please click here.