COURSE: MARKETING COMMUNICATION

Diploma in Marketing Communication
with specialisation in Brand or Account or Media Management

Duration: 3 years

Course Outline:

Year 1:

• Principles of Business Management


• Principles of Marketing


• Principles of Economics


• Principles of Communication


• Marketing Communication issues in Multicultural Markets


• Research Basics


• Presentation Skills


• Integrated Projects/Practicals

This gives the students thorough grounding in Marketing Communication

Year 2:

• Consumer & Buyer Behaviour


• Global Marketing & Advertising


• Integrated Marketing Communications (IMC)


• Business Management 2 (Entrepreneurship)


• Practice of Marketing


• Integrated Projects/Practicals

Year 3:

• Marketing and Advertising Planning Process


• IMC Campaigns


• Specialisation: Media Management OR Account Management OR Brand Management


• Work Based Learning (Internship)
  Note: During the 3rd Year, you will develop through four phases and present to marketers and ad. agencies:


• Phase one: Whack
  The purpose of this phase is to open learners’ minds and challenge entrenched thought processes. This consists of a number of lateral thinking and creative exercises.


• Phase two: MAPP (The Marketing and Advertising Planning Process)
  The dynamics of the marketing and advertising planning process are explored by means of sound strategic thinking and hands-on application. This is followed by practical campaigns in a simulated ad agency environment.


• Phase three: Specialisation
  This phase opens windows on the three specialisations available, namely Brand Management, Account Management and Media Management.Every learner is required to select one specialisation. Once a choice has been made, learners undergo intensive training by lecturers and members of the advertising and marketing industries in Account Management or Media Management or Brand Management.


• Phase four: Work Based Learning (Internship)
  All graduate year learners embark on a structured and monitored internship within the advertising or marketing industry towards the end of the year.

Career Options:

• Brand Manager


• Media Planner


• Account Executive


• Strategic Planner

How to apply:

• Complete the application form.


• Submit the typewritten application form to the AAA School as soon as possible.


• Preference will be given to neatly bound and presented application forms.


• The application form will be screened and the applicant will be invited for an interview and entrance examination with the Faculty Registrar and (or) Faculty Head.

For more info
AAA School of Advertising
T: +27 (11) 781 – 2772 JHB/  (021) 422-1800 CT
[email protected]

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