As the face of higher education in South Africa starts to change, vocational degrees emanating from the private higher education sector are increasingly raising the bar.
“The reputation of a profession lies in the extent to which members of the broader public respect and recognise the performance of the individuals that lay claim to a professional title,” says Dr Felicity Coughlan, Director of the Independent Institute of Education, the largest private provider of higher education with more than 20 registered campuses in SA. She says that, through the NQF Act, South Africa created an enabling environment where professional bodies could contribute (through the Quality Councils) to the development and maintenance of standards in qualifications and designations related to their profession.
“Only professional associations registered with SAQA are recognised in this role, and this arrangement therefore also has a public protection role of making explicit to the industry and consumers what standards are met by those who are members of the association, or carry its formal designations or complete qualifications registered or endorsed by the association.”
In the case of the marketing professions, the Marketing Association of South Africa (MA (SA)) is the only SAQA-registered professional association. The Independent Institute of Education’s three marketing qualifications are the first to be endorsed by MA (SA) under their status as the registered professional association. In addition, specific short learning programmes at The IIE’s Vega sites can be used for completion of the requirements for professional designations managed by MA (SA).
“Students deserve to know that their qualifications will adhere to or exceed the standards of the industry-leaders, and endorsement by a professional association is one of the strongest ways to provide that validation for students and employers,” Coughlan says.
The three MASA-recognised marketing-focused qualifications offered by the Independent Institute of Education have a strong reputation within the industry because of their very practical, workplace-oriented approach. They are:
“By pairing high quality higher education experiences with the endorsement, which includes ongoing input and quality assurance, by a professional association it is intended that the graduates will enter their professional field uniquely equipped to make a contribution from day one,” says Coughlan.
For more information on the Independent Institute of Education
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