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The Faculty of Economic and Management Sciences at the University of Pretoria is proud to announce the launch of the brand new GfK Programme in Business and Marketing Research.

The Programme is sponsored by GfK (Growth from Knowledge), the fourth largest marketing research company in the world with its head office in Nuremberg, Germany. GfK is represented in more than 100 countries worldwide.

The Programme will be headed by Prof Gustav Puth. Prof Puth has a unique blend of 36 years of practical and academic experience in the fields of business and marketing research, marketing and communication management, organisational and business strategy, and leadership development. In addition to having been in various executive positions in research management, advertising and marketing, and tertiary education, Gustav Puth was the founder and head of the Department of Marketing and Communication Management at the University of Pretoria.

The GfK Programme in Business and Marketing Research will be introduced in three phases. During October and November 2012, three short courses, certified by UP, will be presented. During 2013, an advanced postgraduate certificate course, presented as six modules spread over a year, will be offered. At the beginning of 2014, a specialist course work Master’s Degree in Business and Marketing Research will be launched. The Programme will however continue to offer short certificate courses together with the envisaged master’s degree.

The various courses and the degree will not only be aimed at current and prospective business and marketing research practitioners, but also at marketing practitioners and other managers responsible for and using research on behalf of their respective organisations.

The three short certificate courses scheduled for 2012 are as follows:

30–31 October 2012 Introduction to Business and Marketing Research

13–14 November 2012 Questionnaire Design for Business and Marketing Research

22–23 November 2012 Current Trends in Marketing Practice and Theory

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