relevant institution directly for course information.
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NEW ADVANCED COURSE IN BUSINESS MARKETING RESEARCH AT THE UNIVERSITY OF PRETORIA
The six modules and their dates for 2013 are as follows:
- Introduction to Business and Marketing Research 17-18 April 2013
- Quantitative Research Designs and Sampling 15-16 May 2013
- Questionnaire Design in Business and Marketing Research 12-13 June 2013
- Preparing and Analysing Quantitative Data 14-15 August 2013
- Planning and Conducting Qualitative Research for Business and Marketing Decisions 11-12 September 2013
- Converting Research Findings into Business and Marketing Insight 16-17 October 2013
Presentation of the modules will take the form of a blend of web based learning, lecturing, case studies, group work, and in-class applications. Participants will be provided with the full learning material for each module.
Cost for the full Advanced Programme: R18,000 (group discounts available)
Individual modules: R3600 (group discounts available)
For more, go to www.up.ac.za/gfkprogramme.