Though there’s place for idle talk about movies, the weather and general skinder, we would probably improve our job prospects if we also talked more about job opportunities in our daily networking.
“Talking and networking has never been so easy as it is today with social media as additional communication tools,” says Natalie Rabson of Boston City Campus and Business College.”So why not talk about jobs?”
South Africans spend an impressive period of time daily on social networking. So much so that a recent study found South Africa to be the country that tweets the most on the African continent. The study conducted by Portland Communications and Tweetminster shows that South Africans sent five million tweets during the last three months of 2011.
“Imagine if all this tweeting and networking could both broaden your horizons – in terms of knowledge and in terms of finding and creating jobs,” says Rabson, “Youth unemployment is one of the most important issues and one that we should all be addressing, as it affects us.”
Instead, she points out, a mere 22 percent of the Africans surveyed for the study said they used Twitter to search for job opportunities. Unfortunately, the majority of those polled said they tweeted mainly to communicate with friends. Furthermore, the study confirmed that it is indeed the younger generation that love tweeting – 60 percent of Africa’s most active tweeters are between 20 to 29 years old.
“Since this the age group that is likely to be most active in job searching, it would make sense that they increase their use of Twitter – and other social media – to search for jobs, talk about employment, share their career aspirations and build useful connections,” says Rabson.
Tweeting need not only be for social purposes – it can be educational too. Learners should make the most of every minute in and out of the classroom, maintaining contact with both their friends as well as informed tweeters such as @skynewsbreak for news, or for interesting opinions @piersmorgan.
She believes there’s various ways that job seekers and students can use and benefit from using Twitter, including the following:
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