Vega is the name of the brightest star in the celestial constellation of Lyra. Founded in 1999 by a breakaway group of pioneers, mavericks and innovators, Vega School of Brand Leadership was born in response to the urgent need to shift the paradigm of conventional marketing communications. The traditional approaches to brand building, marketing, communications and advertising had been exhausted and were rapidly reaching their sell-by date. A new school of thought was called for and Vega answered that call.

Vega graduates multi-disciplinary collaborators, able to solve complex challenges with innovative and meaningful business, brand and communication solutions. Vega builds, nurtures and trains whole-brain thinkers to change the future and lead a new business-world.

Vega is a key division of The Independent Institute of Education (The IIE), which is South Africa’s largest, most accredited provider of private higher education. The IIE is internationally accredited by The British Accreditation Council (BAC).

Of fundamental importance at Vega is the commitment to ensuring that students are “industry ready” by the time they graduate and slot seamlessly into their chosen profession, as opposed to having to brace for the shock of “the real world” once their studies are over.

Vega believes in strategic creative work and in creative strategic thinking, wisdomwithmagic therefore guides the design and delivery of all that we do. To find out more visit


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