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10 DAY IN BRANSON'S BRAIN: DAY 6
Lesson 6: Build Your Brand.
Richard Branson gets branding. He knows what he – and the Virgin name – stands for. Fun. Good Value. Strong customer service. And so at every possible opportunity, he evangelizes all it stands for. Oh, and he’s also clearly a master of getting attention. From hot air balloon adventures that made global news to showing up at a press conference nearly naked to promote Virgin Mobile.