UNISA Centre for Business Management - Public Relations Practice

Core Subjects (Compulsory)

• Introduction to Public Relations


• Basic Public Relations Principles (UNISA)


• Public Relations in Practice (UNISA)


• Word Processing


• Presentation Graphics


• Business English


• Understanding the Internet


• General Office Practice


• Principles of Customer Service

• Keyboarding


• Intro to P.C.


• Windows


• Spreadsheets


• Adobe Photoshop 1


• Life Skills


• Principles of Journalism


• Introduction to Business Accounting (FMI)


• Practical Bookkeeping 1 (FMI)


• Practical Bookkeeping 2 (FMI)

• Friendly


• Dynamic


• Confident


• Very good at communicating


• Responsible


• Well organised


• Charming

• Explain the concept of Integrated Marketing Communications.


• Demonstrate an understanding of the place of Public Relations in the organisation


• Demonstrate an understanding of ethics, Public Relations, and specifically campaign planning and management.


• Comment on the performance dimensions of Public Relations, specifically campaign planning and management


• Explain Marketing, Public Relations and Relationship Marketing Comment on Public Relations, Marketing and the Media.


• Explain Social Responsibility and the Image of a Company.


• Comment on Events management


• Explain Crisis Communication Management.


• Comment on Financial Management for Public Relations


• Summarise Employee Relations Management


• Comment on Internal Branding, creating and sustaining high performance organisations


• Explain lobbying, Issues Management and Public Policy.


• Comment on the Internet and Public Relations

• Interactive Guest Lectures


• Regular Workshops and Assignments

• UNISA issues the  “Course in Public Relations Certificate" on successful completion of two UNISA modules. NQF Level 6, 24 Credits.


• Public Relations Practice Certificate (Boston)


• If the three FMI subjects are chosen as Choice subjects, the FMI issue the Assistant Bookkeeper Skills Programme. (FASSET SETA) - NQF Level 3, 38 Credits.
  

For more information or to apply, please click here.​​​