We are not an institution so please contact the
relevant institution directly for course information.

Register Here

FOR ALL THE LATEST OFFERS
AND SPECIALS NOW

Register
What are you looking for?

COURSE: UNISA CENTRE FOR BUSINESS MANAGEMENT -...

UNISA Centre for Business Management - Public Relations Practice
Boston Campus
Type:
N/A
Duration:
Full Time

UNISA Centre for Business Management - Public Relations Practice


Core Subjects (Compulsory)

  • Introduction to Public Relations

  • Basic Public Relations Principles (UNISA)

  • Public Relations in Practice (UNISA)

  • Word Processing

  • Presentation Graphics

  • Business English

  • Understanding the Internet

  • General Office Practice

  • Principles of Customer Service


Choice Subjects (2 Subjects are compulsory.)


  • Keyboarding

  • Intro to P.C.

  • Windows

  • Spreadsheets

  • Adobe Photoshop 1

  • Life Skills

  • Principles of Journalism

  • Introduction to Business Accounting (FMI)

  • Practical Bookkeeping 1 (FMI)

  • Practical Bookkeeping 2 (FMI)


Personality Profile


  • Friendly

  • Dynamic

  • Confident

  • Very good at communicating

  • Responsible

  • Well organised

  • Charming


Outcomes


  • Explain the concept of Integrated Marketing Communications.

  • Demonstrate an understanding of the place of Public Relations in the organisation

  • Demonstrate an understanding of ethics, Public Relations, and specifically campaign planning and management.

  • Comment on the performance dimensions of Public Relations, specifically campaign planning and management

  • Explain Marketing, Public Relations and Relationship Marketing Comment on Public Relations, Marketing and the Media.

  • Explain Social Responsibility and the Image of a Company.

  • Comment on Events management

  • Explain Crisis Communication Management.

  • Comment on Financial Management for Public Relations

  • Summarise Employee Relations Management

  • Comment on Internal Branding, creating and sustaining high performance organisations

  • Explain lobbying, Issues Management and Public Policy.

  • Comment on the Internet and Public Relations


Special Features


  • Interactive Guest Lectures

  • Regular Workshops and Assignments


Qualifications


  • UNISA issues the  “Course in Public Relations Certificate" on successful completion of two UNISA modules. NQF Level 6, 24 Credits.

  • Public Relations Practice Certificate (Boston)

  • If the three FMI subjects are chosen as Choice subjects, the FMI issue the Assistant Bookkeeper Skills Programme. (FASSET SETA) - NQF Level 3, 38 Credits.


For more information or to apply, please click here.​​​

SHARE THIS
By registering you are able to easily add courses to an enquiry list, and receive replys directly from an institution
AVAILABLE BURSARIES
    No related bursaries found
RELATED COURSES
    No related courses found

CONTACT US:

Contact Us Here We are not an institution so please contact the
relevant institution directly for course information.

Copyright © 2017 SA Study All Rights Reserved.