COURSE: NATIONAL DIPLOMA IN MARKETING

The aim of the course is to introduce students to marketing principles and practices, sales principles, advertising strategies and marketing research techniques and prepare them for positions in marketing, sales, advertising and product management.

Type: Undergraduate diploma

Duration: 3 years full time / part time 4 years

Compulsory Subjects

First Year Subjects:

• End-user Computing


• Economics


• Marketing


• Personal Selling


• Accounting for marketers

Second Year Subjects:

• Marketing


• Advertising and sales promotions


• Consumer behaviour


• Quantitative techniques


• Mercantile Law


• Law for marketers

Third Year Subjects:

• Marketing


• Sales management


• Marketing Research


• Experiential Learning

Careers: Marketing Executive, Marketing Consultant, Market Researcher, Advertising Manager

Source: www.cput.ac.za

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