COURSE: MARKETING MANAGEMENT

The Diploma in Marketing Management comprises compulsory modules and elective modules.

This diploma consists of 17 modules and is structured as follows:

Year 1

• MAR101 - Marketing 1 (20 credits)


• BC101 - Business Communication 1 (20 credits)


• BM101 - Business Management 1 (20 credits)


• ECO101 - Economics 1 (20 credits)


• FM101 - Financial Management 1 (20 credits)


• SAM001 - Sales Management 1 (20 credits)

Year 2

• MAR202 - Marketing 2 (20 credits)


• BMR201 - Basic Marketing Research 2 (20 credits)


• BM202 - Business Management 2 (20 credits)


• FM201 - Financial Management 2 (20 credits)


• MC201 - Marketing Communications 2 (20 credits)


• Elective (20 credits)

Year 3

• MAR303 - Marketing 3 (20 credits)


• IAM301 - International and Africa Marketing 3 (20 credits)


• WIL301 - Work Integrated Learning 3 (40 credits)


• Two electives (40 credits)

Elective modules

You will need to select three of the following:

• BM001 - Brand Management (20 credits)


• BL101 - Business Law 1 (20 credits)


• BBM001 - Business-to-Business Marketing (20 credits)


• EC001 - e-Commerce (20 credits)


• ENT001 - Entrepreneurship (20 credits)


• HRM001 - Human Resource Management (20 credits)


• PM001 - Product Management (20 credits)


• RM001 - Retail Marketing (20 credits)


• SEM001 - Services Marketing (20 credits)


• SPM001 - Sponsorship Management (20 credits)


• THM001 - Tourism and Hospitality Marketing (20 credits)

The Diploma in Marketing Management must be completed within eight years.