COURSE: MARKETING

Curriculum

Marketing I, Accounting for Marketers, English Online, Consumer behaviour,
ICT Skills, Applied Communication Skills 1.
Marketing II, Quantitative Techniques I, Personal Selling I, Economics I,
Advertising and Sales Promotion.
Marketing III, Sales Management III, Marketing Research III, Mercantile
Law.

A marketing officer determines market trends and needs. Formulate marketing policy. This includes product, price, promotion and distribution policies. Control and co-ordinate marketing activities such as transport, storage, packaging promotions, etc. Control and monitor marketing functions and activities and measure results. Service - supply preand post- purchase service to the customer, i.e. advice, warranties, etc.