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COURSE: CREATIVE DEGREE

creative degree
Type:
N/A
Duration:
3 Years Full Time

























































YEAR 1:


  • · History of Art & Advertising

  • · Principles of Illustration

  • · Principles of Typography

  • · Principles of Graphic Design

  • · Principles of Art Direction

  • · Principles of Marketing


 
YEAR 2:


  • Art Direction 2; or

  • · Graphic Design 2

  • · Photography in Visual Communication

  • · Computer software for creative application

  • · Marketing Comm. Issues in multicultural markets (MCIMM)

  • · Consumer Behaviour


 
YEAR 3:

 

  • · The Marketing and Advertising Planning Process (MAPP)

  • Advertising research

  • · Media

  • · IMC Campaigns

  • · Graphic Design 3;  or

  • · Art Direction 3

  • · Work Based Learning (Internship)



 

 

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