COURSE: CREATIVE BRAND COMMUNICATION

Bachelors Degree in Creative Brand Communication

Course Outline:

Year 1:

• History of Art & Advertising


• Principles of Illustration


• Principles of Typography


• Principles of Graphic Design


• Principles of Art Direction


• Principles of Marketing

Year 2:

• Art Direction 2; or


• Graphic Design 2


• Photography in Visual Communication


• Computer software for creative application


• Marketing Comm. Issues in multicultural markets (MCIMM)


• Consumer Behaviour

Year 3:

• The Marketing and Advertising Planning Process (MAPP)


• Advertising research


• Media


• IMC Campaigns


• Graphic Design 3;  or


• Art Direction 3


• Work Based Learning (Internship)

How to apply:

• Complete the application form and the mini-portfolio (“Practical Work”).


• Submit the typewritten application form together with the mini-portfolio to the AAA School as soon as possible. Please note that the mini portfolios will not be returned to the students.


• Work neatly presented and properly bound will enjoy preference. Due to space constraints, only work presented on A4 paper, will be considered.


• Your application form will be assessed, and should this show an aptitude for the advertising field, you may be contacted for further assessment e.g. entrance exam and personal interview. You will be notified in writing should your application be successful or unsuccessful.

For more info
AAA School of Advertising
T: +27 (11) 781 – 2772 JHB/  (021) 422-1800 CT
[email protected]

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