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COURSE: CONTENT MARKETING
Content Marketing: Fundamentals and Best Practice
This is a 5-week online course that introduces you to content marketing: the practice of creating and publishing valuable, interesting and sustainable content that helps you build relationships, tell brand stories and keep today’s fickle digital customers engaged.
Module 1: Introduction
Module 2: Creating Marketing Content
Module 3: Distributing Content
Module 4: Measuring and Reporting
Why Should I Take This Course?
- Great if you’re a current or aspiring marketer
- Perfect if you’re a business owner, blog custodian, online manager, social media practitioner,
- CRM manager, or email marketer
- For absolutely anyone who’s interested in an exciting career in online marketing