COURSE: BTECH IN MARKETING

Marketing has become a highly sophisticated and specialised field, calling for an in-depth knowledge of marketing finance, research and strategy. This programme is ideal as it combines the theory and practice of marketing, a blend that is sought after in the marketplace.

Type: undergraduate degree

Duration: 1 year part time

Compulsory Subjects

First year subjects:

• Marketing


• Advanced Marketing Finance


• Applied Promotion


• Marketing Research

Careers: retail marketing manager, marketing and communication specialist, international marketing specialist.

Source: www.unisa.ac.za

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