COURSE: BCOM IN TOURISM MANAGEMENT

Tourism generates more than R25 billion a year for South Africa, translating to over eight percent of annual GDP. The sector’s growth prospects are good, with government and the private sector pumping billions of rands into new tourism developments and infrastructure. This degree offers students a competitive edge and career versatility as it covers the full spectrum of tourism management, complemented by a sound understanding of business, economics, tourism transport and human resources management.

Type: undergraduate degree

Duration: 3 years part time

Compulsory Subjects

First year subjects:

• Introduction to the economic and management environment


• Economics


• Business management


• Accounting concepts, principles and procedures


• Accounting reporting


• Introduction to tourism


• Customer service in tourism


• English communication for business


• The anthropological study of culture in a multicultural context

Second year subjects:

• Economics of tourism


• Geography of tourism


• Ecotourism


• General management


• Tourism marketing


• Human resources and labour relations


• Introduction to entrepreneurship and small-business management


• Transport for tourism

Third year subjects:

• Hospitality management


• Leisure and business travel


• Tourism distribution


• Air transport for tourism


• Tourism governance


• Relationship marketing

Careers: general manager, tourism marketing manager, relationship marketing manager, tourism governance manager, tourism development manager, hospitality manager.

Source: www.unisa.ac.za

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