COURSE: BCOM IN MARKETING MANAGEMENT

This field of specialisation has as its aim the provision of a theoretical foundation of marketing principles complemented by practical projects. The student will be able to combine practice with theory through integration and application.

Type: undergraduate degree

Duration: 3 years full time

Compulsory Subjects

First year subjects:

• Computer and information literacy


• Academic literacy


• Marketing management


• Business management


• Economics


• Financial accounting


• Informatics


• Statistics


• Communication management

Second year subjects:

• Business ethics


• Marketing management


• Business management


• Communication management

Third year subjects:

• Marketing management


• Communication management

Careers: marketing manager.

Source: www.up.ac.za

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