This degree is designed for students who want to enter the world of marketing management and international marketing. By additionally obtaining a postgraduate degree in Marketing Management a graduate would be well qualified for a career in marketing and advertising in the private sector.

Type: undergraduate degree

Duration: 3 years full time

Compulsory Subjects

First year subjects:

• Economics


• Business management


• Marketing


• Industrial psychology


• Accounting


• Statistics


• Mathematics


• Afrikaans for the profession


• Business English


• Information competency

Second year subjects:

• Economics


• Business management


• Financial management


• Industrial psychology


• Accounting


• Computer literacy

Third year subjects:

• Business management


• Marketing


• Industrial psychology


• Industrial communication


• Internet marketing


• Tourism marketing

Careers: marketing consultant, publisher, advertising consultant, liaison officer.

Source: www.ufs.ac.za

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